Portfolio
Take a gander at a small sampling of my work, showcasing the depth and breadth of my branding, marketing and content expertise. Expect professionalism in spades and outcomes that speak louder than words.
SaaS website brand & content strategy
SaaS automation company Laserfiche was revamping its website with the goal of standing on the level of major providers like Salesforce and Box. I led the brand and content strategy, transforming the site from confusing and wordy to a dynamic, engaging content hub that positioned the company as a formidable player alongside industry giants. Post-launch, the site saw a 20% surge in organic traffic and a -8% reduction in bounce rate.
Content & messaging strategy
Website architecture & site map
Website optimization
SEO strategy
Copywriting (home page) & editing
LinkedIn ebook copywriting
LinkedIn sought my expertise to strategically shape the narrative for their ebook, “The Sophisticated Marketer’s Guide to Content Marketing.” The ebook wasn't just about content, it was a purposeful thought leadership piece designed to resonate with leaders in higher education, encouraging them to start a conversation with the LinkedIn Marketing Solutions team.
Content strategy
Copywriting
AI & energy website brand & content strategy
Silicon Valley startup Gridmatic is on a mission to change the energy market with AI. They needed their first website to wow not only energy leaders, but top tech talent to join their team. I developed the website structure, strategic brand messaging and copy that showcased the game-changing nature of the business, which led to valuable brand partnership deals and attracted world-class talent.
Brand messaging
Content strategy
Website optimization
Website architecture & site map
Copywriting
Content marketing, blog & SEO strategy
Thought leadership plays a crucial role in any content marketing and SEO strategy. Search engines reward websites that publish valuable, keyword-rich content on a regular basis. Not only that, you also build trust with prospective buyers when you provide knowledgeable thought leadership content that helps them do their jobs better. Check out a few of the blog posts I conceived and wrote (or ghostwrote):
Case study development & content writing
To showcase the powerhouse impact of Seequelle, an HCM software consulting firm, I meticulously crafted compelling case studies to showcase on the website and use as a sales nurturing tool. These narratives not only dug into the strategic moves and tactical steps undertaken by their consultants but also highlighted the impressive results they achieved.
Case study development
Copywriting & editing
SaaS email drip marketing campaign
Targeting Fortune 500 companies, space planning software company Serraview needed to move leads down the funnel and convert them into paying customers. I collaborated to create an email drip campaign to engage and drive demo signups with an “8 step” approach, delivering one helpful step a week so leads had something to look forward to.
Campaign ideation & strategy
Brand messaging
Content strategy
Copywriting
Brand messaging, SEO & copywriting for SaaS provider
Nogin, a SaaS solution provider to e-commerce businesses, wanted to overhaul its website with fresh messaging that embraced the brand’s fun “nerd” culture while still sounding professional. I created the site structure along with a brand messaging and SEO strategy that included robust, engaging copy and the incorporation of pillar pages to attract organic search traffic. Shortly after launch, the website saw an increase in organic sessions and session duration while amplifying conversions by 155%.
Content & messaging strategy
SEO strategy
Website optimization
Website architecture & site map
Copywriting (home page) & editing